Three-quarters of revenue among top apps now generated by in-app purchases

Freemium applications are driving in-app purchases according to a new report from Distimo, which was completed for the Verizon Developer Community. It is like getting a free ice cream sample at Baskin-Robbins: give a consumer a taste of something for free and then let them come back for more. Just 4% of all iPhone applications feature in-app purchases but, among the 200 highest-grossing applications in the iTunes App Store, 72% of the application revenue came from those with in-app purchases. That figure is up from just 28% last year. The revenue landscape is similar in the Android Market. 68% of the 25 top-grossing apps in the Android Market offer in-app purchases. Distimo also found that the average application in the

Source: http://www.bgr.com/2011/09/22/three-quarters-of-revenue-among-top-apps-now-generated-by-in-app-purchases/

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