Apple may be tweaking policies in effort to attract advertisers to iAd

Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more aggressively against Google’s advertising solutions. The Cupertino-based company originally required that advertisers spend a minimum of $1 million on its iAd platform but then halved that figure to $500,000. Now,�The Wall Street Journal�said Apple is beginning to woo marketers by allowing them to spend as little as $400,000 on an iAd campaign. Read on for more. Apple is rethinking how its pricing structure works, too. It will now put a cap on how much it charges advertisers every time a user taps on an advertisement. The Wall Street Journal�explained that Apple currently charges $2 each

Source: http://www.bgr.com/2011/12/14/apple-may-be-tweaking-policies-in-effort-to-attract-advertisers-to-iad/

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