Only 10% of consumers would consider banking with Apple, bizarre study finds

We weren’t aware that the possibility of Apple entering the banking industry was so real that it warranted a study to measure consumer interest, but�marketing and research consultancy KAE claims an entry into the field is so plausible, it would be hard for Apple to resist. Such a move might not be well received, however; in a survey conducted by Toluna on behalf of KAE, just 10% of the 5,000 respondents polled said they would consider letting Apple handle their day-to-day banking needs. Read on for more. Of the 500 or so respondents who said they would ponder a move to the Bank of Apple, 81% are described as technology savvy consumers who currently bank online. Interest was fairly high

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