Source: http://allthingsd.com/20110901/are-you-a-media-company-or-a-technology-company/
Thursday, September 1, 2011
Are You a Media Company or a Technology Company?
Let?s start with two truths. First, publishers need cutting-edge technology to hook an audience through today?s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can?t just be about product design -- it?s got to go beyond to create distribution advantages on the new connected Web.
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