Another Ad Forecast Dims

We've seen several ad forecasters pull back their growth predictions in recent months, and here's another: Zenith Optimedia�projects worldwide ad spend to increase�3.5 percent in 2011 and 4.7 percent in 2012. That's down from an October�forecast�of 3.6 percent and 5.3 percent, respectively. Web spending, per usual, will grow much faster --15.9 percent between 2011 and 2014, with Google now accounting for 44 percent of the digital market.

Source: http://allthingsd.com/20111204/another-ad-forecast-dims/

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