When a company offers consumers an incentive, they sacrifice a little bit of profit in the hopes of increasing sales. That’s what RIM did to the BlackBerry PlayBook recently — and man, did they ever sacrifice. According to RIM’s Q3 financial announcement, they’re writing off $485 million in PlayBook-related losses. The news sent RIM shares [...]
Source: http://www.geek.com/articles/mobile/playbook-sell-off-costs-rim-half-a-billion-dollars-2011122/
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