T-Mobile CMO suggests putting an end to device-subsidies, misses the real issue

T-Mobile’s Chief Marketing Officer, Cole Brodman, has suggested that carriers need to put an end to device subsidies to fix the undervaluing of handsets by users. Speaking at the GeekWire conference in Seattle, Brodman said "It (subsidies) actually distorts what devices actually cost and it causes OEMs, carriers -- everybody to compete on different playing [...]

Source: http://phandroid.com/2012/03/11/t-mobile-cmo-suggests-putting-an-end-to-device-subsidies-misses-the-real-issue/

iphone 4 tmobile iphone 2011 iphone 5 iphone rumors verizon iphone